I AM COMING
An unapologetic multi-channel campaign developed for Durex and aimed at young women aged 18––—24.
Introducing I AM COMING, a witty national campaign, celebrating female solitary masturbation and unveiling the Durex new customisable range
of sex toys.
[Student project, 2018]
Reignite and celebrate female solitary masturbation. Shaking things up by redefining the perception of sex toys.
A witty campaign designed with the target audience at the very heart of the project.
A strategic rollout split in 3 phases that excludes patriarchal presence and rejuvenates the image
of the brand.