© 2018 THE BUNGENER FACTORY

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I AM COMING

An unapologetic multi-channel campaign developed for Durex and aimed at young women aged 18––—24.
 
Introducing I AM COMING, a  witty national campaign, celebrating female solitary masturbation and unveiling the Durex new customisable range
of sex toys.

[Student project, 2018]

Branding
Graphic design
Concept development
UX/UI development

Copywriting

Reignite and celebrate female solitary masturbation. Shaking things up by redefining the perception of sex toys.

A witty campaign designed with the target audience at the very heart of the project.


A strategic rollout split in 3 phases that excludes patriarchal presence and rejuvenates the image
of the brand.