The Life Under Communism museum is located in the industrial heart of Warsaw. Its unique immersive approach to a very sensitive period in Poland history was the cornerstone of this project.
This branding project explores the past and present codes of Communism focusing on the customer journey and opening the dialogue with a younger international demographic.
[Student project, 2018]
The spelling of the word Pamięć [memory in Polish] was deconstructed and transformed to introduce
a single quote as the symbol
of broad dialogue.
The colour palette was based on the rare photographies of North Korea interior. Past and present Communsim are linked in a subtle way in order to remember not to forget and unblur the truth.