In this project, the brief was to develop a room spray packaging for the high-end market with a strong boutique feel.
The storytelling and the emotional connection with the customer was a major focused.
[Student project, 2018]
SHE ASKED FOR IT is a niche room spray with an unconventional backstory.
Set up in a dystopian past, feminist women were imprisoned and deprived of their senses except for one: scent.
Compounded by visually impaired women, the niche room spray is said to reduce the wage gap.
The minimalist premium looks and feels packaging features braille typography.